AR Windshields & VR Gaming: How Auto Makers Are Revolutionizing In-Car Fun at CES
The Wall Street Journal The Wall Street Journal
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 Published On Jan 10, 2023

What if your car’s dashboard had access to over 1,000 console games including fan faves like Fortnite, Cyberpunk 2077 and Apex Legends?

From streaming video games in the driver’s seat to in-car VR headsets that sync with the car’s movements, auto makers and tech companies are upping their game when it comes to in-car entertainment systems in a bid to capture lucrative new revenue streams.

At CES 2023 we got a hint of what could be coming in the future for companies like BMW, NVidia, Sony and others. But what tech is playable now, and what is a distant fantasy?

0:00 Auto makers are leveling up in-car entertainment
0:25 In-car gaming is big business for auto makers
0:49 How NVidia and Tesla are making games available in the dashboard
1:51 Holoride: VR for your car
2:33 BMW’s Dee showcases augmented reality in vehicles

I'm George Downs, a WSJ video journalist fascinated by how technology is changing how we get from A to B. If you're interested in the future of mobility or how modern transportation—from EVs to eVTOLs, and beyond— can impact our lives, then don't forget to subscribe.

#Tech #Gaming #GeorgeDowns

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