What kind of salesperson are you? The Challenger sales model separates salespeople into distinct types. To find out more, watch this video or read our article: https://www.pipedrive.com/en/blog/cha...

00:00 Intro
01:01 What is the Challenger sales model and how it can be effective?
02:28 Step 1: The warm-up
03:28 Step 2: Reframe the conversations
04:30 Step 3: use emotions
05:28 Step 4: The value proposition
06:18 Step 5: The product

The Challenger sales model book was written to redefine what it means to be a salesperson, separating sales professionals into five key types:

The Hard Worker goes the extra mile, doesn’t give up easily, is self-motivated and likes feedback and development.

The Relationship Builder builds strong customer advocates, generates customer loyalty.

The Lone Wolf follows their own instincts, is self-assured and independent.

The Problem Solver is reliable, ensures all of their customer’s problems are solved and is detail-oriented.

The Challenger has a different view of the world, loves to debate, pushes the customer to get out of their comfort zone.

The Challenger sales model explains why being a challenger will help you succeed in sales. Role models of challengers are always willing to make the customer think differently.

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