In this video, I sit down with author and speaker, Jeff Goins to discuss building a personal brand while building a business.

Entrepreneurs are often focused on building their businesses, without realizing they've also built a solid personal brand in the process! Jeff shares how he built his personal brand without intending to, the wake-up calls that shook him up and helped him shift how he ran his business and so much more!

KEY TAKEAWAYS:

• Costs when it comes to personal brand businesses
• Authors need to remember good books don’t sell, interesting books sell
• You can write a book for one audience then go back and edit it to hit a broader audience without watering it down
• Why you need to be honest about the numbers in your business and what you think you’re worth
• When it comes to earning a profit, how much is enough 

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