The Golden Ratio seems to be one of those ideas that, for some reason, lodges itself in the minds of both professionals and the general public and keeps on fascinating them for decades.

Here's my two cents on the topic and why I believe the Gold Ration is actually nothing more than a myth with no scientific or logical backing.

→Links and references:
David Cole's article on the Golden Ratio: https://www.quora.com/Does-the-Apple-...
Warner Bros. Rebrand: https://www.pentagram.com/work/warner...
Fast Company's article on The Golden Ratio: https://www.fastcompany.com/3044877/t...
Side Questing's article on the Nintendo Switch's logo: https://www.sidequesting.com/2017/03/...
Netflix Clips: Abstract The Art of Design - Season 1 Episode 5 (Paula Scher)
Abstract The Art of Design - Season 2 Episode 6 (Jonathan Hoefler)