Dr. Ifland has been looking for a reliable way to help people stop compulsively eating addictive, harmful foods since 1996. She has a personal experience with food addiction. Once she realized that her mental and physical health was being negatively affected by her food choices, she began eliminating certain foods. Dr. Ifland educates about how recovery from food addiction prevents diseases. She predicts that 1.6 million Americans die from diet/nutrition-related diseases each year. She talks about how tobacco companies purchased food companies years ago to add sugar and create highly-processed “food-like substances”, intended them to be highly addictive. Dr. Joan Ifland provides counseling about how to break the cycle from severe cravings to live a mentally and physically healthy lifestyle. She runs the Food Addiction Reset program.