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A recent article in the trade magazine Billboard, entitled ‘Popstars Aren’t Popping Like They Used to - Do Labels Have a Plan’ confirmed my long-held suspicions that the music industry & popular music is in crisis. The piece details how record executives are feeling depressed, at the state of a stagnant music industry and their confusion as to how to determine the success of new music stars. Over the last few years, I too have noticed a serious lack of exciting new superstars & bands emerging on the scene. So it looks like it is very much a real problem.

So what are some of the reasons that popular music is in decline? Why are less bands forming and breaking through? How has TikTok impacted the discovery and development of new artists and the industry as a whole? Why have hardly any new superstars emerged in recent times? Might this be the end of big cultural moments altogether? Do all these shifts signal the terminal decline of popular music? This mini-documentary explores these questions and more.
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I learned how to make Youtube video with Ali Abdaal’s Part-time Youtube Academy. If you are interested in learning more about Ali’s courses, click here. https://aliabdaal.mykajabi.com/a/2147...

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00:00 Introduction
00:43 About Tik-tok
03:29 Artist Development
06:35 Tik-tok Algorithm
07:48 Catalogue Music
09:21 Why Bands are Dying
11:24 The Fragmentation of the Media
14:11 Gen-Zers

Don’t forget to check out my last video    • How Katy Perry can make a musical com...