So your engagement rate on Instagram rapidly dropped into the toilet right? Thank the good ol' algorithm. Well...yes and no. This tends to happen on TikTok for a lot of people recently as well. I hate saying this because I've been guilty of it as well, but our low engagement rate is most likely due to us. It's not completely our fault, BUT there is a pattern I've seen over the years that always...yes...ALWAYS leads to a massive decline in engagement and growth. The sooner you can shift and make this simple adjustment the sooner you'll start seeing your engagement go back up. I wanted to walk you through why your engagement sucks...and how to fix it.

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