MrBeast, the biggest creator personality says it's not worth it for him to post on X, once known as Twitter. Why not? Well, MrBeast says that even if he got a "billion views" that wouldn't cover a fraction of his costs. We ask creator economy expert Jim Louderback how content creators, which these social media platforms like X, YouTube, Intsagram and TikTok rely on, get paid. And how X could iron out its monetization strategy.

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