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30 years ago, Hyundai was seen as a small Korean company that made cheap, ugly and unreliable vehicles. People even joked about the brand, saying you could double a Hyundai’s value if you filled it up with gas.
But now a days… they are among the best quality vehicles in the market, overthrowing giants like Ford, Honda and General Motors, to become the third largest producer of cars in the global market.
But what’s fascinating about this, is the man who started it all.
A farm boy, who only wanted to escape from poverty, left home as a teenager and embarked on a journey full of failures, misfortunes and embarrassments.
Despite the adversity, he went on to create the biggest company in South Korea and took over by storm not only the automobile industry, but also shipbuilding, construction and so much more, turning himself into the richest man in Korea.
This is the rags to riches story of Hyundai, and the man behind it, Chung Yu-Jung.


00:00 - 01:04 Prologue
01:04 - 03:56 Escaping From Poverty
03:56 - 09:19 The Journey
09:19 - 16:38 The Birth of Hyundai
16:38 - 20:11 Hyundai Motors
20:11 - 24:40 The New Era For Korean Cars

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