From portable consoles like the Gameboy and Switch to its franchises, including Super Mario Bros and the Legend of Zelda, Nintendo has established itself as a gaming industry giant among competitors and is expanding further into theme parks and movies.

WSJ’s Sarah Needleman and videogames analyst Michael Pachter discuss Nintendo’s business strategy and how they stack up against gaming rivals Microsoft and Sony.

0:00 Nintendo is one of the biggest gaming giants in the world
0:23 How Nintendo turns a large profit on its consoles like the Switch and Gameboy
2:29 Why Nintendo creates most of its own games
4:10 Nintendo’s plans for theme parks and Hollywood films

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