Outback Steakhouse, renowned for its American twist on Australian barbecue, has found unexpected success in Brazil. The South- American nation is responsible for an astonishing 83% of Bloomin’ Brands’ total international sales. In the first half of 2023 alone, Brazil sales skyrocketed by 61%, foot traffic surged by 42% and the average check jumped by 19.2% compared to the same period in 2022. Those numbers are in stark contrast to Outback’s operations in the United States at 3.9%, -5% and 8.9% respectively. So, what is the secret behind this Australian-inspired steakhouse’s takeover in a country renowned for its own local barbecue culture? Brazil’s burgeoning middle class is one part of the story.

Chapters:
00:00 — Introduction
01:13 — Outback's rise in Brazil
03:45 — Brazil's food culture
07:05 — Future

Produced by: Darren Geeter
Animation: Christina Locopo, Andrea Schmitz
Senior Managing Producer: Tala Hadavi
Camera by: Emilia Mello, Fernando Cavalcanti Additional Footage Getty Images
Additional Sources: Agricultural Trade Office - São Paulo, USDA,
Brazilian Institute of Geography and Statistics, Euromonitor International, Ravmond James & Associates

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How Outback Steakhouse Won Over Brazil