If you’re just starting out, here’s a critical thing you need to remember about your launch:

Your first launch is only your first launch.

Now it might seem like I’m being “Captain Obvious” here, but this is critical. Because it’s easy to think your first launch is a “do or die” moment... To put an incredible amount of psychic or emotional weight behind it.

But the reality is that unless you quit, you will have another launch. And it will get better. And your offer will evolve.

And your market and niche will almost surely evolve. (Mine did, as did almost everyone I know.)

So remember, that your first launch is only your first launch.

And that’s what this week’s video is about:


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