Humans beings are designed to be “Pro-Social”, meaning that we act beyond what is required for survival. This aspect of our nature gives beauty and meaning to our actions. In a world that is in desperate need of unity and bridge-building, everyone can choose to become a “Pro-social” person and choose to play a role in improving their communities. The Pro-social process requires three key components to fully understand this behavior: 1) Identity 2) Legitimacy 3) Reward. Understanding and applying this process empowers individuals to increase the social capital within their community and better respond to crises and economic transitions more happily and effectively.

Mustapha El Akkari began his athletic career as a member of the National Team of Lebanon, competing against international teams in the Middle East. He recently played for BYU-Hawai'i's Men's Basketball Team and competed for the NCAA championship game. He was honored with popular election by his student body as the first Muslim student-body president of a private LDS university. El Akkari is the Global Supply Manager at Nu Skin Enterprises. He oversees 54 countries and acts as Team Lead for the North Asia Region, negotiating contracts and streamlining lean business models. He is currently authoring a book on business leadership, focusing on principled mastery from his experiences as an immigrant and innovator in corporate America. Mustapha is an alumnus of BYU-Hawaii and will hold an MBA in 2018 from the Saïd Business School at the University of Oxford.



This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx