The Start-Up J Curve: The Six Steps to Entrepreneurial Success... by Howard Love. -- Sign up to receive a new book summary every week: www.bookvideoclub.com --

Howard Love, an entrepreneur for 35 years, has founded and co-founded over 15 companies and has invested in more than 50 early-stage startups.

The big idea: focus on where you are on the path
The book lays out the path from startup inception all the way to sale or IPO. The big idea is that knowing the 6 steps and recognizing where you are on the path, can help you stay focused and take the right action. For example, don't worry about your revenue model when you still haven't proven that your product has traction. And don't get bogged down with strategies to scale when you haven't nailed your business model yet.