I have been making content on TikTok for over a year. I've got over six million followers and I reach millions of people every day. It is a tremendously powerful platform that is extremely well designed. But they are dramatically under-paying creators...a decision that I think is very bad for the creator community there, and also potentially long-term bad for the platform itself.

The original script I had for this was over an hour long, so I have lots more to say on this topic, and I hope this doesn't sound like an exhaustive discussion of a super complicated thing. But we have to start the conversation somewhere.

4:50 The Adpocalypse
6:52 Creator Funds (the good parts)
8:50 The Static Pool
11:52 The Fund is Tiny
15:42 What to Do Part 1: Collaboration
18:27 What to Do Part 2: Competition
20:30 What to Do Part 3: Collective Action