Published On Sep 23, 2022
If a car is wildly successful, it’s a recipe for printing money. If it’s an abject failure, the manufacturer licks their wounds and moves on. What’s maybe worse is when a car just does OK, especially when this car kicks off a whole new brand. Should you invest in a second-generation car, or more models, or give up? Will sales improve? What if they don’t? What to do with all those new dealerships? When the Smart Fortwo launched as the Smart City Coupé, neither of its parents were sure they should have birthed it, and that’s never a good start. Just why did the Volkswagen Swatchmobile become a joint project between Mercedes and Chinese company Geely, and just how successful was this fun little city car?
A big thanks to Techmoan for his thoughts on the Smart ForTwo: / techmoan
Optional Extra bonus video: • Smart Fortwo - Optional Extra
If you'd like to support what I do, and get early access to advert-free videos and exclusive channel updates, please consider supporting the channel from just $1 or 80p a month: / bigcar
Support me using PayPal: https://www.paypal.com/paypalme/bigcartv
Big Car merch: https://teespring.com/stores/bigcartv
Twitter: / bigcartv
My second channel - Little Car: / littlecar
Sources:
https://en.wikipedia.org/wiki/The_Swa...
https://en.wikipedia.org/wiki/Smart_(...)
https://de.wikipedia.org/wiki/Smart_(...)
https://en.wikipedia.org/wiki/Smart_F...
https://de.wikipedia.org/wiki/Smart_F...
https://de.wikipedia.org/wiki/Nicolas...
https://www.spiegel.de/wissenschaft/t...
http://www.fundinguniverse.com/compan...
https://www.spiegel.de/wirtschaft/vol...
https://www.spiegel.de/wirtschaft/kom...
https://www.below-the-radar.com/mcc-s...
https://mercedesblog.com/smart-forefa...
https://en.wikipedia.org/wiki/Mini
https://en.wikipedia.org/wiki/Cree_SAM
https://web.archive.org/web/202104180...
https://www.spiegel.de/wissenschaft/m...
https://www.spiegel.de/wissenschaft/m...
https://www.spiegel.de/wissenschaft/m...
https://www.spiegel.de/wirtschaft/mod...
https://www.spiegel.de/wissenschaft/w...
https://de.wikipedia.org/wiki/Shuangh...
https://en.wikipedia.org/wiki/Shuangh...
https://en.wikipedia.org/wiki/Smart_R...
https://en.wikipedia.org/wiki/Smart_F...
https://en.wikipedia.org/wiki/Smart_C...
https://web.archive.org/web/201004110...
https://www.spiegel.de/wirtschaft/dai...
https://www.manager-magazin.de/untern...
https://www.spiegel.de/wirtschaft/kle...
https://en.wikipedia.org/wiki/Toyota_iQ
https://www.euroncap.com/en/search-re...
• New vs Old - Comparison of Smart Car ...
https://en.wikipedia.org/wiki/Smart_F...
https://group-media.mercedes-benz.com...
https://www.euroncap.com
https://www.manager-magazin.de/untern...
https://www.la.mercedes-benz.com/en/p...
https://www.manager-magazin.de/untern...
https://www.manager-magazin.de/untern...
https://www.spiegel.de/wirtschaft/unt...
https://jalopnik.com/fun-is-dead-at-s...
https://de.smart.com/de/
https://en.wikipedia.org/wiki/Smart_e...
#bigcar