The earliest description of forecasting models, the forerunners of modern revenue management, can be found in the airline industry's passenger booking and cancellation models some 50 years ago.



Today, the scope and influence of revenue growth management (RGM) extend beyond aviation. Primarily consumer goods companies rely heavily on advanced #analytics tools to predict consumer behavior and optimize their pricing, portfolio, product development, and promotional planning. However, the ever-changing dynamics in an inflationary market warrant innovation in revenue growth strategies.


Tune in to learn more about the past, present, and future of RGM.