I think this is of the most genius ad campaigns I've seen in years. Just notice the trend. How Samsung makes it seems natural that most of our surroundings can fold. That it's been a key feature in ergonomics for centuries. That it's almost inevitable that the one product you carry with you everywhere should do exactly the same. They didn't just nail the logic behind the design, but also the exact same FoMo I've seen in people's eyes over the last couple of months as I flip this phone open and closed.

This is the Galaxy Z Flip 4, what Samsung calls as the phone that claps back, and what I'm gonna call as one of my favorite phones of 2022. See, last year's Flip was one of my favorites to see, but this time it's about more than just looks. I'm Jaime Rivera with Pocketnow and let's dive in to our extended review after a couple of months of use.

0:00 - Intro
1:50 - Why A Flip Phone?
2:33 - Hardware
5:48 - Software
6:38 - Camera
8:31 - Conclusion

If you're interested in buying a Galaxy Z Flip 4: https://www.att.com/buy/phones/samsun...

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