How To Increase Revenue Using AI for CRM: Salesforce Einstein | Salesforce Explained
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 Published On Feb 12, 2024

What is Salesforce Einstein? Salesforce Einstein is the first trusted artificial intelligence (AI) for CRM — and it’s built right into Salesforce products. Today, Einstein runs two-hundred-and-fifteen billion predictions a day, and there are more than sixty specific ways you can use it in Salesforce products. Einstein uses existing data to predict future outcomes and help you make better decisions. And generative AI adds on the ability to create original content. When companies use AI, real-time customer data, automation, and CRM together, they can increase revenue and focus on adding real business value. All so your customers can enjoy highly personalized experiences. Learn more about Einstein: https://sforce.co/3stdj3v

Learn More About Einstein 1 to Build Your Customer 360:    • What Is Salesforce Customer 360? | Sa...  

Learn more about Generative AI: https://sforce.co/3QILlbT

5 Generative AI Responsibility Guidelines: https://sforce.co/46qqmRa

0:00 - Intro
0:37 - Definition of Artificial Intelligence (AI)
1:18 - How businesses use AI
1:55 - Introducing Salesforce Einstein
2:07 - What is Predictive AI?
2:50 - AI + DATA + CRM + TRUST
3:26 - Salesforce Customer 360 and AI
3:38 - What is Generative AI?
5:32 - How Einstein Generative AI works
8:45 - Recap

#Salesforce #AI #Data #CRM

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About Salesforce: Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way. Our product portfolio, Einstein 1, brings #1 CRM apps together with trusted AI and data on one integrated platform so companies can grow relationships, productivity, and their bottom line – all at the same time in our new era of artificial intelligence.

Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality and sustainability, Salesforce is more than a business — we’re a platform for change.

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