A frank, funny, and revealing look at the lives of some under-30’s living in South Wales who will go to any lengths – financial or physical - to look good.

In this episode, 24 year old student Caitlin spends five-figure sums competing in beauty, fitness and fashion competitions; Valley boys Marc and Corey get an agent and go all out to become the next Ant ‘n’ Dec; whilst beautician Jayde Lee dishes out everything from rented hair extensions to advice on where men should not be allowed to put their beards. An eye-opening and captivating insight into the thoughts, feelings, and pockets of the Welsh under-30’s.

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