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📚Check out my New York Times Bestselling book Feel-Good Productivity!
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Many of us dream about turning our passion or hobby into the thing we do everyday, but very few of us actually do it. In this episode I talk to World Barista Champion and co-founder of Square Mile Coffee Roasters James Hoffmann about how he had the confidence to make a career out of coffee. Expect to hear how he built a bricks and mortar business from scratch, his regrets about hustling and burnout, and how he’s amassed a YouTube following of 1.23M subscribers.

Season 2 Episode 10

00:00 Coming up...
2:28 Becoming A World Barista Champion
10:41The Economics Of Starting A Coffee Shop
14:03 The Business of Starting A Business
20:08 Profit Is Seen As A Dirty Word
22:56 Lessons In Entrepreneurship
33:10 How Important Is Having A Purpose In Business?
39:28 Bricks and Morter Vs Digital Businesses
46:28 The Dangers Of Hustling and Burnout
54:24 Enjoyment At Work & Sustainability Of Square Mile Coffee
01:10:44 Stepping Back As A Business Owner
01:14:39 Getting Into YouTube
01:24:36 What are your streams of income?

🔗 CONNECT WITH JAMES

🎥 YouTube Channel - @jameshoffmann
🐦 Twitter -   / jimseven  
📸 Instagram -   / jimseven  
💻 Website - https://www.jameshoffmann.co.uk/
☕️ Stone Mile Coffee Roasters - https://shop.squaremilecoffee.com/

🔗 CONNECT WITH ALI

🎥 YouTube Channel -    / aliabdaal  
🐦 Twitter -   / aliabdaal  
📸 Instagram -   / aliabdaal  
💻 Website - https://aliabdaal.com
👥 Linkedin -   / ali-abdaal  

📚 RESOURCES MENTIONED

The E Myth Revisited by Michael E Gerber - https://geni.us/l82ef
The Great CEO Within by Matt Mochary - https://geni.us/jrMmh
Seth Godins Blog - https://seths.blog/
11 Reasons Not To Become Famous (Tim Ferriss' Blog Post) - https://tim.blog/2020/02/02/reasons-t...

📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way.

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🧠 SPONSORED BY BRILLIANT

This episode is kindly supported by Brilliant, the best way to learn maths, science and computer science online. Brilliant focuses on helping you learn through interactive courses that work to develop your intuition and first principles knowledge, rather than just memorising methods and facts. Sign up at https://brilliant.org/deepdive - the first 200 people will receive 20% off the annual premium subscription.

🍿 SPONSORED BY CURIOSITY STREAM

This episode is kindly supported by Curiosity Stream, the leading streaming subscription platform that gives you access to thousands of documentaries and non-fiction titles. Curiosity stream also support independent creators on their platform Nebula which is run by me and other creators where you can access exclusive content including the original episodes of Deep Dive which you won't find anywhere else. You also get early, ad free access to mine and a bunch of other creators videos. Sign up at https://curiositystream.com/deepdive and you'll get 42% off annual plans as well as FREE ACCESS to Nebula as a part of the bundle.

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