How do you tell the story of Formula One | A conversation with Joshua Robinson from the WSJ
Toni Cowan-Brown Toni Cowan-Brown
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 Published On Apr 3, 2024

The Formula (written by Joshua Robinson and Jonathan Clegg) is the latest attempt at telling the complete story of Formula from its amateur beginnings to the entertainment platform that it has become today. This is a short conversation with one of the writers of NYT's best seller, The Formula.

Subscribe to see the next episode:    / @tonicowan-brown  

Chapters:
0:00 I Intro and why I loved the book
02:30 | Who is the book for?
03:50 | The process of writing such a book
06:35 | The hardest part of the sport to convey properly
08:20 | The most surprising story Joshua heard during his time researching
10:15 | Why put a Ferrari on the cover?
15:40 | F1's search for the right conditions to grow in America and new fandoms
21:44 | Designing a race "for TV"
24:35 | What can other sports learn from F1's recent success?
26:40 | Does Andretti have a shot at F1?

I tell stories on the internet:
On TikTok, I upload videos daily on all things F1:   / f1toni  

On Instagram, I share the stories that come across my radar and the BTS moments of my life as an F1 and tech creator:   / tonicowanbrown  
On Threads, I share fleeting thoughts: https://www.threads.net/@tonicowanbrown

I co-host a tech trends podcast: https://another-podcast.simplecast.com/

Edited: yours truly (I'm aware of my limitations)
My (not so) secret weapon: Descript since 2020

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