Source:
https://www.podbean.com/eau/pb-z7r8r-...

As a business owner you’re constantly faced with the same conundrum: pursue what’s expedient, or pursue what’s meaningful.
Especially when it comes to marketing, the dilemma is ever present.
Marketing has typically been viewed as unethical, immoral, and exploitative.
But, I believe it's possible to bring your product or service to market ethically, morally, and congruently.
One person that has helped me to do that is Cath Reohorn of Kind Copy.
In this podcast, Cath & I discuss:
Why doing what’s right is also what’s profitable
Harnessing the creative act
How to do your marketing without selling your soul
Trusting yourself in the face of self-doubt
And so much more
 
Now I bring you the wonderful, Cath Reohorn