In this comprehensive webinar, Bob de Vries and David van Dam from Sprints & Sneakers delve into navigating the evolving digital marketing landscape, particularly focusing on the impending challenges posed by the discontinuation of third-party cookies.

They offer actionable insights and practical solutions for businesses to adapt, including server-side tracking, leveraging first-party data, and embracing privacy-compliant strategies.

Through a blend of theoretical explanations and real-world case studies, the webinar aims to empower advertisers and agencies with the knowledge and tools needed to thrive in a privacy-first digital environment, ensuring sustainable growth and effective campaign management despite the cookie apocalypse.

Looking for a partner in growth? Get in touch 👇
⁠https://www.sprintsandsneakers.com/⁠

Want to join one of the teams at Sprints & Sneakers? We're hiring! 🚀
⁠https://jobs.sprintsandsneakers.com⁠

Timestamps:
0:31 - House Rules and Webinar Structure
0:57 - Introduction to the Agency and Its Mission
1:54 - The Cookie Apocalypse: Challenges and Solutions
2:22 - Understanding Cookies: Basics and Importance
3:36 - Third-Party Cookies and Privacy Issues
4:39 - The Impact of Privacy Legislation on Digital Marketing
5:03 - Navigating the Post-Cookie Era: Strategies and Solutions
8:18 - The Urgency of Action and Introduction to Solutions
9:13 - Server-Side Tracking: A Primary Solution
10:53 - Collecting First-Party Data: Case Studies and Strategies
14:09 - The Value of Zero-Party Data and Consent Mode
15:16 - Practical Applications and Case Studies by Bob
24:34 - Implementing Server-Side Tracking for Improved Marketing
28:35 - Utilizing First-Party Data for Business Growth
33:07 - The Future of Data Unification and Analytics
34:11 - Advanced Analytics and Regression Analysis Case Study
43:13 - Final Recommendations and Q&A Session

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