P!NK - The Making of 'Never Gonna Not Dance Again' | Vevo Footnotes

P!NK calls this video “insane fun.” That’s quite a statement from an artist who’s made a career out of delivering fun stuff to her fans. But the singer is correct. With its popping color palette and bouncy song, “Never Not Gonna Dance Again” fully enjoys its silly side – have you roller skated through a grocery store lately? – and bets the farm on having a blast. The singer glides through the aisles with her personal trainer by her side, shakes her butt in front of the parking lot peeps, and turns the produce section into a disco - like directors Nick Florez and RJ Durell say, erasing “the monotony of life.” P!NK sums it best: “This song was inspired by all the times that we give up making a beautiful memory because we’re worried about what we will look like or sound like.” Check Footnotes for more.

Watch the official video for Never Gonna Not Dance Again':    • P!NK - Never Gonna Not Dance Again (O...  

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Executive Producer: Micah Bickham
Producer: Ronni Leverich
Editor: Andrew Ros
Design: Sydney Emery
Format developed by: Sydney Emery, Justin Brown, Austin Prahl
Music & Talent: Annie Shapiro + Shannon Pires

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