If there was only one lens you could buy that would cover any need you could think of for videography and photography, what lens would it be?  Over time, I've found the answer to this question by lots of trial and error, and seeing what works best across a range of shoots and situations, from casual to professional.  Needless to say, the Sony 24-70mm f/2.8 G Master lens has become my go-to lens for almost every kind of project imaginable, and is now that "one" lens for me.

In this lens review, I'll talk about the many specifications and features of the original 24-70mm GM, and also discuss the general importance and versatility of this focal range, and why I believe it's so crucial for many filmmakers and photographers.  I'll also discuss this lens' performance across a range of different areas, including: autofocus, sharpness, distortion, focus breathing, bokeh, and more.  I'll discuss the many wide ranges of gigs I've used this lens on during the time I've had it, and show numerous real-world examples of footage and shots that you could expect to get similar results from using this lens on cameras like my Sony a7S III, a7 IV, and the a7 III.  Last, I'll discuss some other excellent options in the 24-70mm space for Sony E-mount from Sigma, Tamron, and Sony themselves, and provide my final thoughts on the lens.

All in all, the Sony 24-70mm f/2.8 GM is a staple lens within the Sony system that can cover most any videographer and photographer's needs for various shooting situations, do so incredibly well, and continues to provide impressive results years after its release.

Feel free to check out my existing comparison review video on the Sony 24-70mm f/2.8 GM I vs. II, and be on the lookout for a review specifically on the 24-70mm f/2.8 GM II in the near future.  Feel free to leave a like and subscribe if you like lens reviews like this, and let me know if you have any questions in the comments below!

Sony 24-70 f/2.8 GM: https://amzn.to/3HfLIoy

0:00 - Intro
0:25 - Lens specs and features
1:17 - Why should you get a 24-70mm lens?
2:08 - Lens performance: autofocus
2:34 - Sharpness, distortion
3:10 - Focus breathing, bokeh
3:41 - What I use this lens for
4:00 - Video: weddings
4:38 - Baptisms, parties
5:18 - Portrait and modeling work
5:46 - Commercial projects
6:20 - Photography: parties, events
7:15 - Other 24-70 options for Sony
8:39 - Final thoughts, my overall take
9:24 - Conclusion

Sony 24-70mm f/2.8 GM I VS. II Comparison:
   • Is There A Difference?! Sony 24-70mm ...  

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My Current Kit:
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Cameras & Lenses:
Sony a7S III: https://amzn.to/3Gd87kK
Sony a7 IV: https://amzn.to/3g3Ipoq
Sony a7 III: https://amzn.to/3GcEX5x
Sony 20mm f/1.8 G: https://amzn.to/3AE7pMt
Sony 50mm f/1.2 GM: https://amzn.to/3m2GbIT
Sony 16-35 f/2.8 GM: https://amzn.to/3AryrbN
Sony 24-70 f/2.8 GM II: https://amzn.to/3OWeb6k
Sony 70-200 f/2.8 GM II: https://amzn.to/3IPSge6

Audio:
Rode VideoMic NTG: https://amzn.to/3AJwTrW
Tascam DR-10L: https://amzn.to/3AIRA7l
Zoom H6: https://amzn.to/32HCgep
Sony TX660: https://amzn.to/3PwQeTH

Lighting:
Aputure LS 60x: https://amzn.to/3Gc04og
Aputure Amaran P60c: https://amzn.to/3ob7qm6
Aputure Amaran AL-F7: https://amzn.to/3g3IzMy
Aputure MC: https://amzn.to/34l8DzS

Tripod/Monopod:
Manfrotto 290 Xtra 128RC: https://amzn.to/3o8bPpV
iFootage Cobra C180-II: https://amzn.to/3r8kfPY

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