Wade Foster, the co-founder and CEO of Zapier, uncovers the remarkable story of how a simple text message among friends blossomed into a billion-dollar business. Founded in 2011, Zapier has revolutionized the way we think about workflow automation, enabling users to connect various apps to create seamless, automated processes without writing a single line of code. With over 3 million users and a revenue stream reaching $150 million—all achieved without significant venture capital—Zapier's journey is a testament to the power of bootstrapping and strategic growth.

Wade Foster shares invaluable insights into maintaining a customer churn rate below 5%, the significance of building a remote team of 200 employees, and the importance of continuously learning and adapting to scale effectively. He also highlights key growth strategies, including expanding Zapier's app integration network and investing in internal tools to enhance user experience.

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Timestamps:
0:00 - Introduction to Zapier and Wade Foster.
1:20 - The inception of Zapier from a simple text.
3:30 - Achieving $50M in revenue, bootstrapped success.
5:45 - Under 5% churn rate and customer retention strategies.
8:10 - Building a remote team of 200 employees.
10:15 - Expanding app integrations and internal tools.
12:30 - Future growth strategies and scaling to 200,000 customers.
14:45 - Data privacy and competitive advantages.
17:20 - Personal motivations and learning goals of Wade Foster.
20:10 - The significance of customer feedback in product development.
22:30 - Advice for aspiring entrepreneurs and the future of Zapier.

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/zapier

Founded in 2011.
$14.4m in revenue in 2017
$250.7M in revenue in 2023.
4 quota-carrying sales reps.
100,000 customers.
26.12% YOY.
975 employees.
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