Published On Apr 29, 2024
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Trap Lore Ross, a YouTube content creator, revealed that he saw constant difficulties in gaining popularity on the platform until he began digging into hip-hop lore. While the early efforts were not successful, one on Jay-Z’s shooting incident with his brother when he was just 12, garnered significant attention. He went on to create other storytelling-style videos, covering renowned rappers, headline-making events, controversies, and disputed stories, building a significant following. Among his most explosive works is a video on American rapper DaBaby's infamous Walmart shooting incident, which netted over six million views. Ross, who has built a strong reputation as an online documentarian, is leveraging his detailed knowledge of hip-hop, restoring and retelling high-profile stories to an expanding global audience.