Masterclass: Product Market Fit 10X Faster with Amy Jo Kim
Garry Tan Garry Tan
215K subscribers
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 Published On Dec 29, 2020

Today I sat down with Amy Jo Kim, creator of @Game Thinking TV and early designer of world-class products including Rock Band, The Sims, Ultima Online, eBay and Netflix. We talk about her journey into tech, game dev, and how founders have a lot to learn from game thinking.

Along the way, we learn a number of secrets on how to get to product-market fit 10x faster.

00:00 Intro
01:06 Meet Amy Jo Kim
01:47 Engineer, then designer, then the product
02:48 Finding her tribe
04:30 Game Thinking: PMF 10X faster
06:22 Core loops driving retention
08:31 Lessons from Ultima Online
11:48 Test with core super fans first
13:38 Pick your users
15:26 Slack's customer journey
19:04 Storyboarding skips you ahead
23:38 The most important story: Your user's
26:51 Overcoming founder ego
30:15 What founders can learn from game design
32:03 Amy Jo Kim's lessons for those starting out
37:20 Learning more about Game Thinking

5 Game Design Tips from Will Wright, Sims Designer

Still Logged In: What AR & VR can learn from MMOs (Ralph Koster)

Follow and subscribe to Amy Jo Kim

Buy Amy Jo Kim's book Game Thinking

I’m Garry Tan, venture capitalist and cofounder at Initialized Capital. We were earliest investors in billion dollar startups like Coinbase and Instacart, and I’m a Forbes Midas List Top 100 venture capitalist in the world. We want these videos to be about helping people build world-class teams and startups that touch a billion people. Our startups have gone on to create more than $40 billion in market value so far, and Initialized has over $770M in assets under management. I’m doing my own one man YouTube channel with no staff or crew — we're going for raw and unfiltered, not perfect.

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