Financial maverick Anita Knotts set herself apart in a male-dominated financial industry by staying true to herself.

With women anticipated to control more than $110 trillion in global wealth by the end of 2025, Anita shares some bold ideas on how a more human approach to wealth management can transform the financial industry to better meet the needs of its future client and make this world better for us all. Anita Knotts is a highly accomplished senior executive with nearly 30 years of expertise in sales, marketing, and business development in the competitive wealth management market. After spending the first part of her career as a successful investment advisor followed by years of leadership, Anita is now embarking on the next phase of her career as an entrepreneur.

Anita has recently launched her new business Lotus Women’s Institute LLC. The mission of the organization is to attract, develop and advance women and people of color to choose financial services as a career path. She believes strongly that firms who implement initiatives to hire diverse teams - specifically for frontline roles - will have a competitive edge. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx