During the 90s and 2000s, Nokia reigned supreme in the mobile phone market, capturing more than 50% of the market share and generating revenues in the tens of billions. But within a few years, it was overtaken by competitors, and today, little more than good memories remain. The question is: What happened to Nokia?

Nokia's downfall was swift and sudden, like pulling a tablecloth from under a set of dishes, but it wasn't the competition that caused this—it was Nokia itself. What happened to Nokia can happen to any company, of any size, and in a short amount of time.

0:00 Leave a Like to Nokia
2:03 The Beginning
2:54 The Rise
3:41 Absolute Leader
5:59 The beginning of the end