Ever since I was a boy I dreamed of owning a Hasselblad 500 C/M. I loved everything about the camera, even the square format. When I turned professional I couldn't afford one and it didn't suit the type of work I was doing. So I left it alone.

In August 2009 I played around with something called TTV photography, where you shoot through the viewfinder of an old vintage camera to give some cool results. I even wrote a blog about it here https://www.bit.ly/1ozv6bN At the time I also played around with creating a video through the viewfinder but just couldn't make it work due to light issues and reflection into the top.

Then a few weeks ago I spotted an excellent film on vimeo called 'Paris Through Pentax' https://www.vimeo.com/104088954 by https://www.maisoncarnot.com/ It immediately went viral and became a Vimeo Staff Pick as well. They wrote a blog about the film and it showed how they cut out the reflections into the viewfinder by using a black card. This gave me the idea for this film.

I've taken this one step further in that I've actually put a film into the Hasselblad and the shots you see here are digital scans of the negative film I used. So a perfect marriage of digital and traditional film.
Hope you enjoy it.
Carl
https://www.carlpendle.net