Yankee Candle isn't doing so well... With the slow death of retail, how do you stand out from competition when your main advantage is scent? You can't smell something over the Internet.

As a longtime fan of Yankee Candle, and with a lot of great memories tied to their product, I wanted to help them figure out how to get their groove back. This video is a pitch for a new product line that will help them bring back the "in store" experience to e-commerce customers.

However, it won't do any good if they don't see it. Help me get the attention of Yankee Candle so they see this video and take it seriously. Please share this on social media, tagging Yankee Candle. If you know someone who works there, please send it to them directly.

Just as importantly, let them know you WANT THIS PRODUCT. If enough people make a fuss about it, then they will know their market is demanding that they pay attention. Get your friends, family, and all fellow "candle sniffers" you know to get on board.

Here is a list of platforms and accounts you can target:

Facebook:   / yankeecandle  
Instagram:   / yankeecandle  
LinkedIN:   / the-yankee-candle-company-inc-  
Twitter:   / theyankeecandle  
TikTok:   / theyankeecandlecompany  
Yankee Candle's Customer Contact Form: https://www.yankeecandle.com/support/...
YouTube:    / @yankeecandle   (@ them in your comments!)