George Heaton, a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, @representclo The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

0:00 Introduction
0:48 Brotherhood & George / Mike’s creative background
3:30 The humble beginnings of Represent Clothing & George’s workrate
7:10 Brand worth & the cons of influencer marketing
9:00 Why George moved his manufacturing from Britain to Portugal & Italy
13:00 The BTS of Represent: sampling, marketing etc
17:42 Building a thriving clothing brand & stocking with major retailers
20:21 Expanding the brand
23:00 George’s favourite clothing brands and comparing price points
24:55 Brand ethos & creating a community for the customers
26:40 Overcoming obstacles with a business & balancing work and relationships as an entrepreneur
31:40 Staying “relevant” and the realities of content creation
37:37 The future of Represent and the importance of taking breaks
39:44 What does a day in the life as the CEO of Represent Clothing look like?
42:55 “Having an obligation” to inspire and motivate
46:32 How George’s workout routine inspired the ‘24/7’ series
49:02 The key to brand longevity is…
56:37 “Everyone wants to see you fail” and George’s fascination for LA
59:22 Discipline and becoming a role model
1:03:20 Advice to aspiring entrepreneurs & how to network
1:07:45 Justin Bieber wearing Represent Clothing
1:13:20 Represent in Dubai

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» Follow George Heaton «
YouTube: @representclo
Instagram:   / georgeheaton  
Represent: https://georgeheaton.com/
GeorgeHeaton.com: https://representclo.com/

Listen to First Things THRST: https://bit.ly/3JQWR1u