Unboxing Freshly
Shipping Things Shipping Things
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 Published On Jun 27, 2019

On this episode, we unbox how Freshly is making it easy for you to get fresh, chef-prepared meals at home simply.

Want to hear Freshly's secret to making fresh foods that travel well? Listen to our Well Made interview with co-founders, Michael Wystrach and Carter Comstock. https://www.lumi.com/wellmade/59-freshly

Let's see what they're cooking:
- One-color flexo print on a Kraft RSC box
- The green panels give an impression of a flood coat
- Beautifully printed and produced correctly. Looks like a frame and gives them some wiggle room if the box shifts during manufacturing.
- Humor on the box always gets us 😄
- Cute copy and CTAs all sides — on the bottom too!
- Denim insulation
- The ice pack is wrapped in a custom poly bag
- Freshly is doing a good job of telling their customers how to recycle their packaging materials
- Folding carton sleeve is custom printed and sealed with a nutrition label
- They are giving themselves operational flexibility by printing the nutritional facts on a roll label. The sleeve lies flat in transit.

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