LEGO has been dominating the toy industry — but it hasn't always been a smooth journey. Alex Lieberman (@FoundersJournal) goes into how LEGO nearly plunged into bankruptcy before pulling off one of the most successful turnarounds in history, brick by brick.

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00:00 Introduction
01:02 The story of LEGO
02:56 The downfall
04:14 Jorgen
05:08 The strategy