Latto - Trust No Bitch (Live Performance) | Vevo LIFT
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 Published On Sep 28, 2022

Latto - Trust No Bitch (Live Performance) | Vevo LIFT

Latto doesn’t need a lotta time to leave a big impression. Exhibit #1 is how she powered through a name change a little while back - no easy feat for a rising artist. But once fans heard her flow over hip-hop’s latest interpolation of Tom Tom Club’s “Genius of Love” on “Big Energy,” all anyone cared about was what this brash Atlanta rapper had next in store. ‘777’ was the answer. Doubling down on the casino imagery, the lucky-number-13-track album feels like the only object capable of capturing Latto’s confidence and ambition. High rollers like 21 Savage, Childish Gambino, Kodak Black, and fellow speedy riser Nardo Wick throw their dice in her circle, too. It wasn't much of a gamble when we decided to make Latto our latest LIFT artist. We sent our crew to Atlanta, and chose a set location a couple miles from her Clayton County home turf. The three performances - "Stepper," "Sunshine," and "Trust No Bitch" - track the life cycle of a flower. In this finale, the camera pans from severed petals previously seen flourishing in "Sunshine." It's clear Latto doesn't shy from life's darker sides. She's here to tell the whole story, and it was great to help her tell it.

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Executive Producer: JP Evangelista
Executive Producer: Micah Bickham
Executive Producer, Contrast Films: Jordy Wax

Director: Luis G. Santos
Creative Director: Chris Pereira
Latto Creative Director: maliaSHUTup
Director of Photography: Skyler Brown
Senior Line Producer: Jen Bates
Line Producer: Maddy Schmidt
Producer, Contrast Films: Cole Brian
Producer, Contrast Films: Haley Sliger

Production Designer: Hannah Meachin
Art Dept. Coordinator: Savannah Elder
Art Dept. PA: Radha Thakkar
Art Dept. PA: Matt Krugman
Set Decorator: Julia Mairoana
On Set Dresser: Kelsey Wittman
Art Assistant: Anna Goricki

1st AD: Ibrahim "Ham" Yilla
2nd AD: Knia Bonds
1st AC: Zak Norton
2nd AC: Lia Xiomara Guzman
Jib/Crane Op: Gene Rivera
Crane Tech: Ray Skinner
Crane Tech: David Lee
Cam Op: Nano Segler
DIT: Jazz Pierce

Key Grip: Tim Chapin
Best Boy Grip: Mike O
Grip: Juan Cordero
Grip: Danny Vlahos
Grip: Lonnie Poole

Gaffer: Ronen Schechter
Best Boy Electric: Isaac McCord
Electrician: Jeremy Bradley
Electrician: Sofia De Los Rios
Electrician: Mike Bremer

A1: Casey Graham
A2: Leon Smith

Production Assistant: DeVon Moore
Production Assistant: Amber Lawrence
Production Assistant: Taylor Stickland
Production Assistant: Rivers Jackson
Production Assistant: Derek Godwin
AD PA: Curtis Lee Sutton Jr

VFX Supervisor: Sydney Emery
VFX/Compositing: Austin Prahl
Design Lead: Sydney Emery
Design: Nick Resnicow
Design: Keith Wright
Photographer: Eric Hart Jr.
Motion Design: Eryn Hsu
Post Production Supervisor: Michael Colman
Project Manager, Post Production: Dominic Siri
Editor: Kevin Rose
Music + Talent: Annie Shapiro + Jordan Ferree

#Latto #VevoLIFT #TrustNoBitch

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