A certified Purpose-Built Story:

Bears the craftsmanship of its proud author
A Purpose-Built Story is unique to its owner and should be recognizable by its style yet humble with its signature.

Knows its audience and connects on an emotional level
A Purpose-Built Story isn’t intended for everyone. It’s carefully crafted for a special someone.

Has a point of view
Without a perspective, it’s not art, nor it is a statement. It’s patter.

Isn’t afraid to get lost along the way to discovery
Worthwhile invention seldom happens on a well-traveled path.

Never takes the path of least resistance
Deadlines breed temptation for shortcuts destined to create forgettable tales.

Engages its audience by making them always wonder what happens next?
Imagine your audience is a gaggle of eight-year-olds who’ll jump at the first hint of phoniness.

Takes an idea and communicates it in a new way
Somewhere, right now, someone is imagining a new way to express love.

Has a knack for making the seemingly mundane seem magical
To the insatiably curious, no moment is small and no instance is routine.

Understands the value of patience
Nature’s petals open at unscheduled times.

Inspires action
Herein lies the responsibility. The power to enrapture has both brilliant and dark paths.

Can withstand criticism and is always ready for a good fight
Powered by undying belief, Purpose-Built stories expect to be questioned, challenged, and attacked by well-intentioned allies and foes alike.

Doesn’t give in to the petty needs of the masses
Purpose-Built Stories and Publicity diverge at the crossroads of character.

Tends to get even better with age
The Purpose-Built Story can and should be enjoyed long after its freshness date.