While shopping at most supermarkets is just another errand, the North Carolina-based chain The Fresh Market really tries to make buying your groceries an experience. From the dim lighting and classical music in the store setting the tone to the wide array of imported and curious items for sale, The Fresh Market wants to take customers on a "treasure hunt" of sorts.

The company's CEO, Larry Appel, doesn't even call The Fresh Market a grocery store. He says it's more of a "specialty store," inspired by European markets. With its carefully selected inventory and team of food "curators," it's definitely setting itself apart from other supermarket chains. Here's what you need to know before shopping at The Fresh Market again, the good and the bad.

#FreshMarket #Market #Shopping

Inspired by a trip to Europe | 0:00
Specialty food curators | 1:23
Lots of produce options | 2:52
Wide array of imported foods | 4:23
Home-cooked meals made easy | 5:27
Booze-free beverages | 5:55
Not everyone loves it | 6:50
Finally started selling toilet paper | 8:00
A return to its roots | 9:16

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