Database Marketing for Listing Referrals | This Week in Marketing
Tom Ferry Tom Ferry
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 Published On Mar 6, 2024

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.

It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.

In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.

Watch or listen now!

In this episode, they discuss…

0:00 – The greatest opportunity for listings

2:51 – Quit the gratification addiction

7:30 – Prepare the value-ad

9:00 – Nurturing

12:20 – Being the knowledge broker

14:30 – Have an opinion

16:20 – ZMA vs. HVA

23:12 – All roads lead to the agent

26:30 – Takeaways

Blog post: https://tinyurl.com/25xs68cd
Enroll in the AI Marketing Academy: http://tinyurl.com/2anwdljq
Freebie Tools & Resources for Real Estate Agents: http://tinyurl.com/2c8mobel

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

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