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TITLE: ASOS - The Power of Personalization, Segmentation, and Automation - Brandastic.com

You need to see how ASOS, a global e-commerce fashion retailer, experienced a 65% increase in click-through rates and a 130% increase in email-driven revenue year-over-year, from the power of email marketing. ASOS optimized their email marketing efforts to increase customer engagement and focused on incorporating personalization, segmentation, and automation techniques.

Here’s what they did:

1) Personalization
ASOS personalized their email campaigns by using customer data to provide tailored content, such as personalized product recommendations, special offers based on browsing and purchase history, and individualized birthday discounts.

2) Segmentation
ASOS segmented their email list based on factors like customer location, age, gender, and past purchase behavior. This enabled them to send targeted emails with relevant content, promotions, and new arrivals to each customer segment.

3) Automation
ASOS utilized marketing automation tools to send automated email campaigns, such as welcome emails for new subscribers, abandoned cart reminders, and re-engagement campaigns for inactive customers.

Their results were impressive. According to a case study by Salesforce, ASOS experienced a 65% increase in click-through rates and a 130% increase in email-driven revenue year-over-year. Additionally, their personalized birthday email campaigns saw a 346% increase in conversion rates compared to standard promotional emails.

How can YOUR business unlock the power of email marketing?

1) Build Relationships with Your Customers
Add personalization to your emails to see higher engagement rates and improved conversions.

2) Target the Right Audience
Segment your email lists into smaller, more targeted groups based on specific criteria, such as demographics, behavior, or engagement level.

3) Streamline Your Email Marketing Efforts
Implement automation to automatically send emails based on predefined triggers. According to studies, automated email campaigns have a 152% higher click-through rate compared to traditional, non-automated campaigns.

Remember, have fun, never stop learning, and You. Do. You.

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