Warner Bros. Home Entertainment (America) Logo History 1980-Present
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 Published On Apr 8, 2023

Background: WCI Home Video was originally formed in 1978 as Warner Video as a video subsidiary of Warner Communications to release titles on DiscoVision. It was expanded and renamed to the WCI Home Video (short for Warner Communications Inc.) label when it released 20 films on Betamax and Videocassette in 1979, and additional films, through the Warner Bros., First Artists and Orion Pictures labels, and it was distributed by Warner-Elektra-Atlantic. It was renamed in 1980 to Warner Home Video, although the WCI name continued to be used on-screen until 1981.

In 1980, amid the growth of the home video industry, WCI Home Video was renamed Warner Home Video to distribute on video the film and television library of Warner Bros. Studios, and when Time Warner acquired them, programs from other Time Warner companies. Internationally, it distributed the titles from Weintraub Entertainment Group and Cannon Films. During the late 1980s and the early 1990s, it distributed titles from Cannon Video and MGM/UA Home Video. In Australia, it was one of the Magnificent Seven home video distributors. Currently, they also serve distribution for television and/or movie products released by BBC (w/ 2 Entertain), Lifetime, Cartoon Network, Turner Entertainment Co., Viz Media, TruTV, TNT, National Geographic Society, and MGM in the United States, as well as sports products from the NBA, NFL, and NHL. It was one of the last major studios to offer new releases on the Betamax format, doing so until well into the mid-'90s. In 2005, Warner Bros. Home Entertainment was founded to bring together all of its parent company's businesses involved in the delivery of home entertainment content to consumers. The company structure includes subsidiaries such as Warner Home Video, Warner Bros. Digital and Warner Bros. Interactive Entertainment. The line was dissolved in 2017, with WBHE being used as the standard.

In 2005, Warner Bros. Home Entertainment was founded to bring together all of its parent company's businesses involved in the delivery of home entertainment content to consumers. The company structure includes subsidiaries such as Warner Home Video, Warner Bros. Digital and Warner Bros. Interactive Entertainment. In 2017, the Warner Home Video brand was made its in-name-only division. In January 2020, it was announced Warner Bros. and Universal Pictures Home Entertainment would be partnering to form a 10-year joint venture, which will see new and library titles from both companies being released on 4K UHD, Blu-ray, and DVD under one entity; the venture launched in early 2021 under the name Studio Distribution Services.



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