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Love it or hate it, packaging is everywhere. When you think about it, packaging design is a crucial element of product marketing. Companies have to draw attention to products when people walk down the aisle of a store, or even when purchasing online. Packaging is key to that part of the sales process.

As a graphic designer, there are many specializations to choose from, logo and brand identity, web design, UX/UI, print design, event design, experience design, presentation design, motion design, the list goes on.
One specialization that’s gained significant popularity in recent years is packaging design. That’s because it offers a really wide range of opportunities for creativity, earning potential, professional fulfillment and career security. In this video I share how graphic designers can make as much as $180k/yr, or more specializing in packaging design.

#packagingdesign #pacdora #graphicdesign #careeradvice


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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.