Maeve Wang joined Bain as an associate consultant in our New York office. As she was building her career, she was able to work with Fortune 500 leaders on their most pressing challenges in innovation. After a few years at Bain, Maeve would continue her career outside of the firm, taking her Bain experience and renowned problem-solving skills on her next endeavor.

Identifying the need to find shoes that fit appropriately after 300 returns in three years, Maeve developed completely customizable footwear using artificial intelligence. Leading as the co-founder and CEO of IAMBIC, Maeve’s invention has recently been named one of TIME’s Best Inventions of 2023. Hear Maeve story of her time at Bain and how she uses her experience to lead her company, IAMBIC.