Episode 141 --Door-to-door sales veteran Lenny Gray joins the podcast to discuss this targeting approach to growing a pest control or lawn care business. He covers the overall strategy and goes into detail about recruiting, technique and more.

Guest: Lenny Gray, author of “Door-to-Door Millionaire”

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In this episode we discuss:
-Lenny's background knocking doors in the pest control industry
-The strategy behind D2D and how it compares to digital marketing or doing an acquisition
-What you "must do" if you go this route
-Lenny's take on the key to training
-Whether D2D is a sprint or marathon
-How to get started in D2D
-Who shouldn't try door-to-door marketing
-The best way to finance a door-to-door campaign
-The revenue expectation for a new summer sales rep
-The closing ratio for door knockers in the pest control industry
-The one KPI Lenny worries about the most
-Ideas for recruiting door knockers
-Challenges with hiring outside sales firms

Resources mentioned:
Lenny Gray's books: Door-to-Door Millionaire Series: https://www.amazon.com/dp/B08VGPM4F7
Book a free consultation with Lenny: https://calendly.com/lennygray/free-c...

Notable: "You can't even tell me if you're going to be able to do this or not until you talk to 600 people." —Lenny Gray