We’ve understood this for many years now: customers can buy whatever they want, whenever they want. And they don’t need your stores to do it. But far from becoming obsolete, physical retail spaces offer perhaps the biggest opportunity for brands to gain a competitive edge. The digital age may have changed the way we shop and do basically everything in our lives... but at what cost? The more we become addicted to swiping through distractions and dopamine hits, the greater the need for meaningful, tangible real-
world encounters. The best retailers will intelligently leverage physical stores to forge deeper connections with customers and provide a much-needed antidote to digital fatigue.

Dive into a discourse with leading brands taking unique approaches to the
opportunities ahead. We explored the ways that stores must be:

• Future-Proofed & Fluid — Think your customer has changed? You ain’t seen
nothin’ yet. How will you design spaces adaptable and flexible enough to keep up with your target audience?
• Slick, Super-Convenient — The ubiquitousness of online shopping means we all expect a seamless experience, above all else. Where does your website end and your store begin?
• Genuinely Surprising & Delightful — While your physical spaces must
complement the digital experience you offer, they must also go way further.
What is it about your stores that your customer can’t get anywhere else?
• Intelligently Executed... but Bold — Amid endless economic uncertainty, store design must be smart, resourceful, and realistic... but you still have to make a statement. The days of incremental change are over. How are you making a big impact with fewer resources?

The panel featured:
Dean Handspiker - VP, Retail - Indochino
Lionel Sussman - VP, Product Design - In-Person Experiences - Capital One
Kirby Meindl - Global Director, Retail Design - BP
Amanda McAllister - Creative Director - ChangeUp (moderator)

To learn more about RetailSpaces, visit:
https://www.retailspaces.co/

Also check out our blog:
https://info.retailspacesevent.com/blog

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RetailSpaces is produced by influence group
https://influencegrp.com/