Despite racking up 616 yards of offense and 50 points, the Tar Heels came up short against James Madison, 70-50. Jacolby Criswell passed for 475 yards and 3 scores, and Omarion Hampton rushed for 139 yards with 3 touchdowns. Bryson Nesbit, John Copenhaver and freshman Jordan Shipp each hauled in touchdown receptions for UNC.