The Google Pixel is one of the most value-packed smartphones on the market. In fact, Google is likely selling the Pixel for no profit or even a slightly negative margin. But, despite how value-packed the Google Pixel is, no one seems to want it. The Google Pixel doesn’t even control 1% market share globally and one of the main reasons for this is that customers don’t always truly want what they say they want. For example, customers say that they want a cheap reliable smartphone but what they end up buying is an iPhone. This doesn’t just apply to smartphones either. Consumers in all sorts of industries end up buying something that they don’t necessarily say they want. Another perfect example of this is when Payless ShoeSource rebranded their stores with high-end branding and pricing which people were much more receptive to. This video explains the pitfalls of giving customers what they ask for and why that usually doesn’t play out as well as you might expect.

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Timestamps:
0:00 - The State Of The Pixel
2:02 - Skeptical Customers
5:50 - Aspirational Purchase
9:33 - Customers Don’t Know

Thumbnail Credit:
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Disclaimer:
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