🌟📚 Course Book:
Principles of Marketing by Kotler & Armstrong: https://amzn.to/3h0ESew (English)
Fundamentals of Marketing by Kotler & Armstrong: https://amzn.to/3XYLECf (Spanish)

These are the corresponding videos for an in-person marketing course at the University of Deusto as part of the Management, Languages and International Trade bachelor program. The explanations shared here only represent some concepts learned in the course, while the majority of it is conducted in person. For more information on how to enrol at Deusto, click here:
https://www.deusto.es/cs/Satellite/de...

Lorena Ronda
Marketing Professor - University of Deusto
PhD in Economics and Business

LinkedIn:   / lorenaronda  
University of Deusto Channel:    / deusto