How did Dustin do in our marketing brainstorm this week? Let’s just say…we’re excited to see him back in the ring.


Toyo Tires, the Official Tire of UFC.
See more at https://www.toyotires.com/experience/ufc.



For visually impaired users, here is a general on-screen description: UFC fighter Dustin Poirier pitches an idea to the Toyo Tires marketing team, which reveals himself and UFC fighter Grant Dawson engaging in a match with mousetraps in the octagon! It quickly cuts away to UFC hall of famer Forrest Griffin. The marketing team looks puzzled until Forrest skillfully takes control and recommends just showing the tires in use.